The client developed and reinvented their devices, innovated in their field but their software was not reflecting the developing technical possibilities, it was complicated and non-intuitive.

They needed software that could help take full potential of the new hardware, a software that was usable, intuitive for the user, followed the actual user flow, helped the user make a complex process in an easy way. The new software also had to be maintainable and be a market differentiator

Discovery

Discovering the users, physical devices, the company and client needs, business cases

Collaboration and prototyping

A collaborative and iterative approach on processes, user flows, mockups and functional prototypes

Design

Consulting on the user experience, interactions, creating and designing a functional, user-focused interface. In-depth and attention to details, focus on simplicity and easy-to-follow processes, easily scalable between different device modules with different requirements, thoughtful approach on multiple languages, branding, graphic design, physical interfaces customizations, translating the same principles to touch interactions