Talking Dealz
virtual digital assistant
Timeline
November 2016
First iteration – concept phase
February 2017
Second iteration – MVP phase
THE PRODUCT
A virtual, in-store, digital assistant
A hybrid app on a tablet mounted on a life size board standee
CHALLENGES
Shops lack sufficient professional capacity in personally promoting discounted items. Shop layouts too big to cover easily. In store product reviews not straightforward
Design a rich natural voice interaction in a short period. Lesson – focus on most important flow, then increment
CONTRIBUTION
Harness cognitive services and machine learning in a hybrid speech touch interaction
Ideation workshops with the retail innovation client departments
Worked based on a lean canvas to document and structure business model hypothesis
Designed and developed a prototype that our retail client can test in shops with real customers
CUSTOMER GAINS
A close to production ready prototype that the retail company can leverage for innovative scalable customer interaction giving also the mechanism to easily upsell according to the customer interest
CHALLENGES
Design a rich natural voice interaction in a short period.
Achieving an easy and intuitive flow attractive for all types of users, helping people understand what to do and when to act.
Getting to the result with the least amount of frustration for the user
Helping with the psychological comfort of using a non-familiar technology
CONTRIBUTION
Discovery
Discovering the users, physical devices, the company and client needs, business cases
Collaboration and prototyping
A collaborative and iterative approach on processes, user flows, mockups and functional prototypes
Design
Consulting on the user experience, interactions, creating and designing a functional, user-focused interface. In-depth and attention to details, focus on simplicity and easy-to-follow processes, easily scalable between different device modules with different requirements, thoughtful approach on multiple languages, branding, graphic design, physical interfaces customizations, translating the same principles to touch interactions
KEY PEOPLE
Iulian Iuga
CEO
Paul Hrimiuc
Business Development Manager
